Gucci Sets the Tone for Milan Fashion Week with De Sarno’s Elegant Menswear
Accessories were highlighted by glossy Jackie handbags in shades of burgundy, beige, or pea green, often paired with matching gloves, along with bold jewelry adorning bare chests.
Karobar
MILAN: Milan Fashion Week commenced on Friday as Gucci's creative director, Sabato De Sarno, unveiled a sophisticated array of tailored menswear, injecting subtle glimmers into a muted color palette as part of his aesthetic revamp for the Kering-owned label.
Models confidently walked down a minimalistic concrete runway in robust-soled loafers, showcasing floor-sweeping overcoats featuring long slits up the back, double-breasted suit jackets sans buttons, and trousers tailored above the ankles.
De Sarno's second runway presentation follows the debut collection introduced in September, which is now hitting stores, signaling a shift towards streamlined and polished aesthetics, a departure from the flamboyant styles of former designer Alessandro Michele.
Show notes penned by the designer emphasized real-life influences, irreverent glamour, and simplicity.
The impact of De Sarno's designs was evident on the red carpet earlier this week, with Taylor Swift donning a shimmering, floor-length gown in bright green at the Golden Globe Awards.
This style transformation forms the cornerstone of a strategic turnaround orchestrated by longtime Kering executive Jean-Francois Palus, who has assumed the role of Gucci's chief executive officer.
Gucci's showcase marked the inauguration of numerous shows and events scheduled in the Italian fashion capital until Jan. 16, featuring prominent names such as Fendi, Dolce & Gabbana, Prada, and Giorgio Armani.
This unfolds against the backdrop of a luxury industry grappling with sluggish demand for high-end fashion due to the escalating costs of living. On Friday, Burberry witnessed a sharp drop in shares as the British company, also undergoing a brand overhaul, revised its guidance for the second time in three months.
