Pakistan’s Inclusion in Amazon Sellers List Drives $48.5m E-Commerce Exports

Pakistan's inclusion in Amazon's sellers list has resulted in $48.5 million in eCommerce exports, as highlighted in the 9th National eCommerce Council (NeCC) meeting held on Tuesday.

The meeting reviewed significant achievements since the approval of the National eCommerce Policy in 2019, including the creation of a specific category for eCommerce business registration by SECP, an enhancement of freelancers' monthly earning limits from $5,000 to $25,000, and the introduction of a B2B2C framework for international online marketplaces.

Additionally, the SRO(14) scheme has facilitated small packet eCommerce exports, leading to $66 million in exports, and the launch of the Pakistan Trade Portal has seen registration from over 3,000 businesses.

Looking ahead, the council aims to develop AI tools for online businesses, open new international market access, revisit the policy action matrix, and formalize social commerce. In closing remarks,

Minister Jam Kamal Khan praised the TDAP for the impressive registration on the Pakistan Trade Portal in the last three to four months and recommended linking it with other portals to further facilitate clients.