McDonald's has improved their burgers.

McDonald's is implementing a number of improvements aimed at enhancing its famous hamburgers as part of its ongoing effort to upgrade its core products and increase sales.

We'll have softer buns. Gooier cheese. Right there on the grill, onion will be added to the patties. The Big Mac sauce, too? More of it will be present.

"We found that small changes, like tweaking our process to get hotter, meltier cheese and adjusting our grill settings for a better sear, added up to a big difference in making our burgers more flavorful than ever," said senior director of culinary innovation at McDonald's USA, chef Chad Schafer, in a statement on Monday. The Big Mac, McDouble, classic cheeseburger, double cheeseburger, and hamburger are all eligible for the improvements.

The company said that the burger enhancements were initially implemented in foreign markets and have already reached select US locations, including Los Angeles, Seattle, Phoenix, and Las Vegas. By the beginning of next year, they will be accessible nationwide.

The modifications follow earlier enhancements to important menu elements.

In 2018, McDonald's made the difficult announcement that it was transitioning to fresh beef for their Quarter Pounders, which would result in significant sales gains. It replaced earlier variations with a crispy chicken sandwich in 2021, a very late entry into the chicken sandwich battles but one that appears to have struck a chord with McDonald's customers.

“We are gaining market share in both chicken and beef,” thanks to improved burgers and items like the chicken sandwich, said McDonald’s (MCD) CEO Chris Kempczinski during a January analyst call. “In an environment where our customers are looking for the simple and familiar, our core menu items have never been more relevant,” he said. In the US, sales at stores open at least 13 months jumped 5.9% in the fourth quarter of 2022, rising 10.3% for the whole year.To keep procedures straightforward and decrease conflict in the kitchen, the restaurant should concentrate on promoting its staple menu items rather than launching new goods. Additionally, McDonald's has been promoting its signature foods through campaigns like celebrity meal platforms and the adult Happy Meal.

In the January call, Kempczinski stated that "some of our most successful campaign platforms throughout 2022 brought our customers closer to the core menu items."

McDonald's is hardly the only company attempting to enhance its core products.

Burger King has been concentrating on refining the Whopper and increasing its visibility in advertising since announcing a plan to turn around its business last year. It provided franchisees with Whopper training during the fourth quarter of last year.