Mango Adapts as Climate Change Makes Fashion Less Seasonal

MADRID: Spanish retailer Mango is focusing on versatile clothing to assist customers in adapting to erratic temperature fluctuations as climate change renders fashion more non-seasonal, according to Chief Executive Toni Ruiz in an interview with Reuters.

The apparel industry, traditionally operating on distinct seasonal cycles, now finds itself compelled to adjust to periods featuring a blend of warm and cool temperatures, necessitating the creation of garments suitable for such transitional weather, Ruiz explained.

"Previously, upon returning from summer, stores would be brimming with winter attire," Ruiz remarked. "Increasingly, customers are seeking what they need at that precise moment."

With Spain and other European nations experiencing elevated temperatures at certain times of the year and increased rainfall in some regions, fashion trends are evolving accordingly.

The rising popularity of lightweight trench coats among women exemplifies seasonally adaptive attire, noted Ruiz. Additionally, Mango is introducing men's clothing crafted from "performance" fabrics that offer enhanced breathability and superior sweat management on warmer days.

In recent years, the family-owned company has realigned its sourcing strategy, procuring trend-sensitive items from European manufacturers and staple wardrobe pieces from Asian producers, Ruiz shared.

"We possess the capability to operate within two concurrent realms, tailored to the demands and characteristics of the product," he asserted. "In today's disruptive environment, I believe this adaptability is an essential attribute."

As of late 2023, Mango's sourcing spanned approximately 3,000 factories across China, Turkey, India, Bangladesh, Spain, Italy, and Portugal. Ruiz disclosed that around 40% of Mango's suppliers were based in Europe; however, over 80% of production volumes were still concentrated in Asia.

The company's adaptable supply chain has been instrumental in managing recent logistical challenges posed by disruptions in Red Sea shipments—a risk that Ruiz affirms is now mitigated.

The retailer has prioritized investments in expanding its store network and advancing technological capabilities, Ruiz stated.