Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout

Google is now rolling out Privacy Sandbox — its tech to replace third-party cookies — to all Chrome users. The company is touting this as a more privacy-forward feature, which tracks topics of interest based on your browsing habits. Advertisers can then use this data to show you relevant ads. The company has been showing […]

Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout
Google is now rolling out Privacy Sandbox — its tech to replace third-party cookies — to all Chrome users. The company is touting this as a more privacy-forward feature, which tracks topics of interest based on your browsing habits. Advertisers can then use this data to show you relevant ads. The company has been showing […]