Elon Musk Unveils X's Algorithm Overhaul to Boost Smaller Accounts
In a recent announcement, Elon Musk, owner of the social media platform formerly known as Twitter, revealed that significant changes are underway for X's algorithm. Musk highlighted that the upcoming "major update" aims to shift focus from popular and trending posts to feature content from smaller accounts.
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The forthcoming algorithm will showcase posts from accounts beyond users' immediate social circles, introducing them to new and potentially interesting content. Musk emphasized that this adjustment aligns with his vision to transform X into a platform that supports smaller creators, providing them with the opportunity to gain exposure to a broader audience.
X has been actively targeting creators with recent features, such as extended character limits for paying subscribers, support for long-form posts, the ability to upload two-hour videos, and an ad revenue-sharing program that has already distributed nearly $20 million to creators. The overarching strategy is to empower creators to build their audience on X and monetize their posts through ad revenue sharing and subscriptions.
A major update to the recommendation algorithm is rolling out over the next few days.
This will help surface smaller accounts and posts outside of your friend-follows network.
As always, this will be made open source and undergo continuous improvement. — Elon Musk (@elonmusk) November 10, 2023
However, the success of X in attracting creators remains uncertain, as many creators opt for larger platforms like YouTube, TikTok, and Instagram for wider reach. The upcoming algorithm change on X is envisioned to enhance discoverability for smaller creators, potentially increasing X's user engagement.
Musk, who hinted at the algorithm update on November 10, stated that the rollout is expected in the coming days. Additionally, he revealed plans to make the algorithm open source, allowing continuous improvement through community contributions.
