Bazaar introduces its dedicated distribution vertical, Bazaar Prime

Launching Bazaar Prime, its exclusive market distribution arm for retail suppliers and manufacturers, is Bazaar, Pakistan's top B2B e-commerce platform with 5M+ users.

The B2B platform of Bazaar offers goods for supply chains, fulfillment, digital loans, and procurement to manufacturers and merchants in Pakistan. Since its launch two years ago, Bazaar has received over $100 million in venture capital and expanded to become the largest tech-enabled distributor in the nation, with a presence in 50 cities and towns. Bazaar offers hundreds of suppliers direct access to neglected retailers across several categories because to its robust technological stack. Bazaar Prime delivers exclusive distribution to brands in targeted markets on top of its already-existing marketplace network, infrastructure, and technological stack.By doing this, companies get more coverage in their key cities, access to new markets, real-time data insights, increased cost-efficiency, and dedicated resources and operational setup in place of bookings made by agents only during business hours.

Bazaar Prime is a game-changer for firms looking to increase their market penetration and distribution, according to Hamza Jawaid, co-founder of Bazaar. By utilising this collaboration, brands may access a variety of tools and services that help them streamline their processes, expand their consumer base, and ultimately spur business success. Strategic alliances between Bazaar Prime and market-leading companies including Reckitt, Philip Morris, PepsiCo bottlers, Mughal Rice, Tapal, Milkfields, Ana Batla, and RealMe have already been established.

"For every organisation to succeed, effective communication and enhanced client interactions are essential. Bazaar has seen a boost in customer happiness and loyalty by digitising the user experience. Through greater efficiency, cost savings, enhanced accuracy, and superior customer service, Bazaar Prime has been able to increase our coverage in white spaces. As a result, over the past 12 months, our business has risen by 20% each month, according to Reckitt's Abbas Hussain, Head of E-commerce. Bazaar is continuing to broaden its network to more than 100 Pakistani cities and villages, enabling affordable access to underprivileged and distant towns. This gives retail brands the chance to expand their reach and serve untapped markets, resolving the demand-supply imbalance. Given that legacy distributors currently control the majority of the distribution market, Bazaar's entry into the sector will aid brands in expanding their reach throughout Pakistan while also allowing the company to firmly establish itself in the vast B2B retail industry of the nation.

A tech-enabled exclusive distribution was set up with unrivalled speed and agility, according to Ahmed Siyadat, managing director of Bazaar Retail. We have a presence everywhere in Pakistan, from Mardan to Khairpur, and with Bazaar Prime, our partners can use our knowledge to actually develop their businesses.